TPD implementation – maximising harm by going beyond the minimum

Caption contest: the hills are alive with the sound of…

It’s hard to keep up with the public health madness in Europe. Not content with creating the worst EU Directive ever made, laden with unintended consequences, many member states are now working hard on compounding their error by gold-plating the directive’s wholly unjustified […]

Updated info post: TPD - provisions relating to e-cigarettes

Text below is aligned with the final directive text

Update 20 May 2016. This Directive is implemented in the UK through the Tobacco and Related Products Regulations 2016 (SI 2016 no. 507)

Updated 22 May 2015. This is the full Tobacco Products Directive 2014/40/EU (PDF) or HTML as published in the […]

Papers and letters

Date Area of interest Link, title and description August 2019 Global / WHO Lancet Commentary

Nicotine without smoke: fighting the tobacco epidemic with harm reduction (PDF) by Robert Beaglehole, Ruth Bonita, Ben Youdan and me. Related blog.

Vaping and other smoke-free products have the potential to reduce the enormous harm of smoked tobacco products. […]

Advertising code at fault over e-cigarette public health ad ban

This year’s Stoptober campaign encourages smokers to try vaping – bravo!

Update 24 September: Cancer Research UK says its hasn’t “been prevented from doing anything by the ASA that we are aware of, so don’t know why this story appeared” and PHE ads were still running on TV last night. So please treat […]

English tobacco control plan embraces tobacco harm reduction - world first


The Department of Health (UK/England) today released its tobacco control plan for England: Towards a smoke-free generation: tobacco control plan for England (PDF)

The embrace of vaping and other low-risk alternatives to smoking runs through the text. This is probably the first significant government policy paper anywhere that recognises and pursues the […]